Brake road safety week
18 November 2013
Police in Norfolk and Suffolk are urging all road users to give
their full attention to their journey in support of Brake Road
The national awareness campaign runs between 18 and 24 November
2013 with the theme of avoiding distractions. As well as targeting
drivers with focused patrols, officers will be speaking to young
people through education sessions and holding events to take the
message to the whole community.
Inspector Chris Brooks of the Norfolk and Suffolk Roads Policing
Unit said: It doesn t matter if your journey is by car,
motorbike or pedal cycle you need to stay focused and aware
of what is happening around you, or you put yourself at risk of
being involved in a collision.
Ignore your mobile phone or switch it off when you are
driving or cycling. It will distract you from your journey
which makes it less safe and means you and other road users stand a
greater chance of being involved in a serious collision.
It is too easy to think about where you are going rather
than how you get there.
Take time to drive or ride carefully keep
your mind on the road and arrive unscathed.
The joint Roads Policing Unit will be passing on the message to
young people through a series of education sessions, speaking to
those who have just passed their test or are about to start
learning. These sessions are being held across Norfolk at schools,
training centres and at the Norfolk and Suffolk Air Training Corps
The police Lotus will be outside The Forum in Norwich City
Centre all week, where people will have the chance to test their
skills on the driving simulator.
There are also a number of events and initiatives taking place
across Suffolk and Norfolk, run by local Safer Neighbourhood Teams. The joint Roads Policing Unit will also be represented at the World
Day of Remembrance for Road Traffic Victims Service at Norwich
Cathedral on Sunday 17 November.
The joint Roads Policing Unit works closely with partners as
part of Suffolk RoadSafe and Think!
Norfolk to make both counties
roads safer for everyone. In Suffolk the partnership is currently
working to reduce cycle casualties through the Let s look out for
each other initiative, whilst in Norfolk the focus is four key
driving behaviours that make motorists more likely to be involved
in a serious or fatal collision drink driving, speeding, not
wearing a seatbelt or using a mobile phone whilst driving through
the Why Wouldn t You? campaign.
Follow the Norfolk and Suffolk Roads Policing Unit on Twitter
Updates from the week will use the hashtag