16:22 10 March 2016
The damaged BT box in Old Buckenham after a crash which has left homes in the village without phones and internet.
Archant Norfolk Photographic 2016
More than 150 homes in a Norfolk village have been left without the internet or phone lines for a week after a vehicle crashed in to an exchange box.
A total of 152 homes in Old Buckenham, near Attleborough, have been without the services since the accident happened off the B1107 on the night of Thursday, March 3.
BT says it hopes repair and replacement work on the cabinet will be completed by Monday.
In the meantime Old Buckenham Parish Council is asking residents to check on elderly neighbours and friends if they do not have access to phones to call emergency services.
Parish council chairman Steve Milner also said there had been a lack of communication from BT over when the cabinet will be repaired.
He said: There has been a lack of information.
Luckily we have a resident who has a contact with BT and we are then passing on the information we receive manually,
I am concerned there are a lot of elderly vulnerable people in Old Buckenham and their safety position could be compromised if they do not have access to a phone.
A spokesman for BT said: Our cabinet has been badly damaged by this road traffic accident on the evening of March 3.
There is a great deal of work for engineers to do to repair the damage to cabling and replace the box.
There will be around 150 homes that have lost services due to this incident.
We have explored, but has not been possible to get a temporary solution.
It is regrettable when Openreach suffers any accidental damage to its network.
Our priority is to restore services to those affected, and we are doing all we can to get this completed as quickly as possible.
We are aiming to have this all completed by close of play on Monday, but will of course be doing all we can to get it completed earlier if it is possible.
Residents come home to find burglar in Norwich house
11:32 10 March 2016
Norfolk Constabulary police vehicle. Picture: James Bass.
Archant Norfolk Photographic 2012
A man jumped over a garden fence after he was disturbed attempting to burgle a Norwich home minutes after stealing cash from another.
Share link shares
The first burglary happened on Tuesday at about 4pm when a man walked into a property in Ivory Road through an unlocked front door.
The man was challenged by one of the householders and said he had been there to do repairs. The suspect then left the property and victims later found cash had been taken from the kitchen. The suspect is described as white, between 20 and 30 years old, with short brown hair and wearing a blue jacket.
The second incident happened about 20 minutes later in Spelman Road, near Unthank Road, when residents reported disturbing a man in their home. The suspect fled the scene empty handed after jumping over a garden fence to make his escape. Witnesses describe the suspect in this incident as being aged in his late teens or early 20s and wearing a blue top.
Police believe the incidents could be linked and are keen to hear from anyone who may have witnessed anything unusual in the areas on Tuesday afternoon.
Witnesses should contact Det Con Esther Dunn at Norwich CID on 101 or call Crimestoppers anonymously on 0800 555 111.
We live in a world where consumers are tuning out interruptive advertising, where information is consumed faster and easier than ever before, and where search has never been more important. Consumers prefer getting to know a brand through articles rather than ads, and a majority of purchasing decisions are made before they ever speak with a sales representative.
In this climate, it s really no wonder that content marketing has become a huge buzzword in the digital community and its adoption is increasing. Yet only 30% of marketers1 in the B2B space and 38% of B2C marketers2 feel like their organization is successful in their content efforts.
So it comes down to one question and one simple answer.
How can your business succeed where others have failed?
By first having a clear understanding of exactly what content marketing truly is.
Defining Content Marketing:
Industry leaders have offered up different definitions for content marketing:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. Content Marketing Institute5
- Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them.
- Instead of pitching products or services, you are delivering information that makes your customers more informed before they buy.
- If you deliver consistent, ongoing valuable information, they ultimately reward you with their business and loyalty.
The above definitions all speak to the idea of what you should do to be successful content marketers, and they re all very true! But, to answer the question of What is Content Marketing? there are a few key elements that aren t defined in these statements, but are essential to grasping and implementing content marketing successfully.
#Contentmarketing is the art of providing relevant, useful content to your customers without selling or interrupting
Content Marketing is a philosophy
Content marketing isn t a tactic, or a one off project.
It s a philosophy, which Merriam-Webster defines9 as a set of ideas about how to do something or how to live. This means that your efforts don t end when you ve created x amount of blog posts, infographics, or white papers. Content marketing is a way of thought, and content marketers live by their philosophy.
Content marketing relies on a well defined strategy
Content marketing requires a written strategy. According to annual research conducted by Content Marketing Institute10 only 37% of B2C marketers, and 32% of B2B marketers have a documented content marketing strategy for 2016.
This compares to 44% of B2C and 48% of B2B marketers who say that they do have a strategy but it isn t documented.
The problem here is that if a strategy is not on paper then your entire team may be working towards an abstract goal rather than a defined plan of action. It can be as simple as asking yourself a few questions about your content marketing strategy11 that will ensure your whole organization is aligned with what your efforts should accomplish.
Put your #contentmarketing strategy on paper so you re not working towards an abstract goal.
Content marketing is a culture
Content marketing doesn t just live with your creative team or your marketing department. Your whole team should be involved with your content marketing efforts.
Everyone can contribute to your success from managers, salespeople, and data analysts, to designers, content creators and writers. It s a team sport13. Some of the best content ideas come from people who interact with your clients or customers on a daily basis. Your salespeople or account managers probably have a wealth of content ideas and opportunities already living in their sent messages folder!
Content marketing is about understanding a searcher s intent
Finding content opportunities isn t always about coming up with a clever idea.
Go back to the basics in your ideation. It s really simple to use Google Suggest to find frequently searched queries and fill gaps in the content that s out there.
For example, let s say that I own a company that sells riding boots. I might perform a search like the one below to come up with topic ideas.
The suggestions tell me a bit more about what my customers are already searching for and provide me instant topic ideas.
To take this one step further, I ll try to find information on the Best riding boots for small calves below. As you can see the top three results are branded, which is a major opportunity for my fictional boot store! If I develop a piece of content on the best boots for small calves then I have the possibility of ranking for this search term.
Content marketing is helpful
As mentioned above, content marketing isn t always about creating cute, clever, or exciting content.
The stuff you may consider boring could be the stuff that your customers consider helpful. Some of the best, most relevant, and highest performing pieces of content may include:
- Reviews of your products or service offerings
- Comparisons of your products or offerings against your competitors
- Common problems or concerns with your products or services
- Pricing and cost information for your offerings
- Best of lists about your industry
If creating content like the above makes you feel a little uncomfortable, remember that you aren t giving away your trade secrets. You re educating consumers about essential questions they have along their purchasing path.
Plus, it s better for them to find this information on your site than a competitor s.
5 #content types you should try: reviews, comparisons, problems, pricing, and best of lists.
Content marketing is not interruptive
The power is now in the consumer s hands to decide what types of content they will consume. People can block ads, fast forward through commercials, and unsubscribe from emails. Traditional advertising is interruptive, aimed at selling, and generally brand focused.
Content marketing is non-interruptive, aimed at educating, and focused on the consumer s need for information. It s about offering something of value without disrupting to sell.
Content marketing goes beyond Publish
If you build it they shall come does not always apply to your content. It still takes some help from content promotion and distribution.
Content marketing is after all still a form of marketing! A hub and spoke model15 can help your larger pieces of content, like free guides or case studies, reach a maximum amount of your target audience. Support your content hubs with spokes such as:
- Press releases
- PPC campaigns
- Social posts
- Supporting blog articles or creative pieces
Also, there should be a plan in place to measure the performance of your hub and spoke pieces of content. This way you can get a good picture of which channels worked for your content, and which didn t.
Content promotion and distribution are a huge part of a great content marketing process.
So, the answer to what is content marketing?
noun | con tent mar ket ing
1: Content marketing is a philosophy that involves a team of individuals committed to a culture of content.
The team works to not only strategize, plan, ideate and create content but also to implement, distribute, and measure that content s performance.
2: Content marketing is informed by a searcher s intent.
It is aimed at providing your prospects information without interrupting or selling to them.
3: Content marketing is a strategy to help you reach your business goals; whether that be generating more leads, boosting your thought leadership, or increasing your brand awareness.
4: Content marketing is a way to transform your business.
- ^ only 30% of marketers (feeds.feedblitz.com)
- ^ 38% of B2C marketers (feeds.feedblitz.com)
- ^ thesaleslion.com (feeds.feedblitz.com)
- ^ thesaleslion.com (feeds.feedblitz.com)
- ^ Content Marketing Institute (feeds.feedblitz.com)
- ^ practicing what we preach (feeds.feedblitz.com)
- ^ what content marketing (feeds.feedblitz.com)
- ^ Click To Tweet (twitter.com)
- ^ Merriam-Webster defines (feeds.feedblitz.com)
- ^ conducted by Content Marketing Institute (feeds.feedblitz.com)
- ^ questions about your content marketing strategy (feeds.feedblitz.com)
- ^ Click To Tweet (twitter.com)
- ^ It s a team sport (feeds.feedblitz.com)
- ^ Click To Tweet (twitter.com)
- ^ A hub and spoke model (feeds.feedblitz.com)
Reference Root Document: The Answer To: What is Content Marketing?